Some brands are born to fill a need, and others are born to tell a story. Fri+yay, founded in 2017 by Italian designer Marco Nicoli, belongs to the latter: a brand that turns every bag into an expression of freedom, dynamism, and functional beauty.
With over twenty years of experience in the fashion industry, Nicoli imagined Fri+yay as a celebration of the most anticipated moment of the week: the Friday that signals the weekend. The name itself —Friday + Yay— captures this joyful, vibrant spirit that inspires every design.
Duality that becomes transformation
The brand is built on a clear concept: exploring the duality between professional and personal life, and creating accessories that let you move between the two with style and ease. The result? Smart bags where Italian design meets modern-day functionality.
At RAMBLA 29, you’ll find some of the brand’s most iconic models:
- FRI line: Geometric and minimalist, designed for daily routines. The Shopper Marta is iconic: made from elastic mesh, it includes a detachable inner pouch with its own strap.
- YAY line: The weekend in bag form. The Yay Bag easily transforms into a backpack, offering style and practicality for any spontaneous plan.
- FOLDING and CURLY SQUARE lines: With high-tech structure, innovative textures, and details like silicone chain handles, these bags stand out for their originality and personality.
- MN 1974 model: A bag that blends minimalism and modern flair with dynamic contrasting panels. Its visual appeal and lightweight design make it a versatile, elegant choice for everyday wear.
High-tech mesh and Italian design
One of Fri+yay’s signature features is its Hi-Tech double-knit mesh—soft, durable, and easy to maintain. It gives the bags a unique texture and allows for vibrant jacquard designs and bold structures.
Bags that adapt to you
At RAMBLA 29, you'll find a carefully curated selection of Fri+yay bags—made for modern, active, and stylish women who don’t want to compromise on comfort or aesthetics. Each piece is a tribute to movement, everyday elegance, and creative expression.
Come discover them in-store or browse them on our online shop—style and versatility await you.